Brighten up your bike for cycling awareness

To promote the benefits of cycling, The Bridgwater Way project is encouraging residents to do something a little bit different, and sign up for their Neon Bike Ride later this month (Friday 28 March)

The peloton-style ride will see 50 people cycle through residential and commuter routes in the town. The aim is to make the bikes – and the cyclists as noticeable as possible which can range from wearing lots of reflective clothing and bright neon face paint to glow sticks and covering their bikes with lights.  The Bridgwater Way is encouraging residents to come outside along the route and give the cyclists a wave or gather at the start/finish point at Blake Statue to enjoy the atmosphere.  There will also be a chance to learn about The Bridgwater Way project and enter a competition to win a brand new bike!

Councillor Harvey Siggs, Somerset County Council Cabinet Member for Highways and Transport, said: “This is a fun and exciting way to show how being well lit, well trained and cycling in groups can significantly increase safety.  Group cycling is fun and healthy and The Bridgwater Way is helping people get back into the spirit of cycling and being active through a variety of interventions!”

The circular route for the ride will be about 5 miles, taking approximately 35 minutes to complete, and will start and end in the town centre. As it takes place at dusk, the route is pre-planned with designated lead riders, a support vehicle and a trained first aider on hand.

The Neon Bike Ride is one of many planned events by The Bridgwater Way project, funded by the Department for Transport. The initiative aims to transform travel in the town, making it easier and safer to walk or cycle. As well as developing 6.5 miles of new or improved cycle paths, TBW will work with residents, business and schools to promote safer travel. The project is being delivered through a partnership of Somerset County Council, Sustrans and Sedgemoor District Council.

If you would like to take part in the Neon Bike Ride, sign up now, as there is a maximum of just 50 places! The ride takes place on Friday 28 March from 6pm – 7pm and is FREE. The exact route can be found on The Bridgwater Way website, riders will need to be 18+, with experience of cycling in a group environment, being both competent and confident cycling close together in the dark.

Are you new to cycling or would like to build your experience, why not improve your cycling so you can take part next year.

Our FREE Dr Bike cycle training sessions are perfect. There are three levels so you can continue to learn as your confidence builds.  Sessions are available on demand and will run frequently at locations in Bridgwater.

There’s also Sky Ride Local, guided bike rides in and around Bridgwater. The routes are pre-planned and they run every weekend from May onwards. If you want to boost your confidence in a guided environment, get fit or ride out with friends and family, these are the rides for you.

To sign up visit or to find out more about The Bridgwater Way project visit