Bridgwater residents turned out across the town to cheer on cyclists taking part in the Neon Bike Ride on Friday evening.
Despite rain and hail all day, the weather cleared in time for the ride with local residents waving from their windows and motorists cheering them on.
The event, organised by The Bridgwater Way, aimed to raise awareness of cycling in a fun and noticeable way by asking cyclists to brighten their bikes and themselves for a peloton style ride.
Starting in the town centre, the group of 42 riders were seen off by the Town Mayor, Dave Loveridge. They then continued on a circular five-mile route, taking in popular residential and commuter routes before finally being welcomed back into the town centre with drinks and snacks. It was a fantastic event with a real community feel which everybody enjoyed.
Cllr Harvey Siggs, Somerset County Council Cabinet Member for Highways and Transport, said: “Bridgwater residents really got into the cycling spirit and we hope this has motivated lots of other people to get on their bikes.
“I’m sure it will inspire some new cyclists who will be able to benefit from The Bridgwater Way and from cycling to work, school or college.”
The Neon Bike Ride is one of many events taking place as part of The Bridgwater Way, funded by the Department for Transport. The initiative aims to transform travel in the town, making it easier and safer to walk or cycle. As well as developing 6.5 miles of new or improved cycle paths, TBW will work with residents, business and schools to promote safer travel.
The project is being delivered through a partnership of Somerset County Council, Sustrans and Sedgemoor District Council.
Events like the Neon ride are to inspire and encourage residents who might be new to cycling. The Bridgwater Way can help build experience with a range of services including their FREE Dr Bike Sessions to build confidence or Sky Ride Local, guided bike rides in and around the town.
A film of the Neon Bike Ride will be available at http://www.thebridgwaterway.co.uk. Follow the Bridgwater Way on Twitter and Facebook for information and details of their next event on 26 April.