Bridgwater challenged to leave its cars at home

Drivers in Bridgwater are being challenged to leave their cars at home to win great prizes in an online competition run by The Bridgwater Way.

The Bridgwater Way Challenge allows the town’s residents and workers to collect points, unlock discount vouchers, and be entered into weekly prize draws, simply by taking to their feet or their bikes instead of the car.

It is an interactive, online competition, which will see teams around Bridgwater competing to get their friends and colleagues signing up and logging journeys from 1 September to 15 October. Prizes include High Street vouchers, Kindles & iPod shuffles and will be won by the person who makes the most journeys and teams who get the highest rate of participation within their group or workplace.

Councillor David Hall, Cabinet Member for Business, Inward Investment and Policy, said: “The Bridgwater Way aims to encourage people to try a new way of travelling in Bridgwater and rewards those are already making healthy, environmentally friendly travel decisions. Once people have tried it, they usually recognise the benefits and carry on doing it.

“This Challenge is the perfect excuse to see if leaving the car at home can save you time, money and help increase your fitness.”

People can sign up for the by visiting: then upload their journeys onto the website, where they can see how many calories they have burned and how much money they have saved by choosing healthy and cheap alternatives to driving. All you need to do is log any journey you make on foot, bike, public transport, scooting or skating, or car sharing.

You can also sign up with The Bridgwater Way Challenge Roadshow team who are visiting shopping centres, workplaces and community groups across Bridgwater, offering travel information and goodie bags for those signing up. You can book The Bridgwater Way Challenge Roadshow to visit your group or workplace by contacting:

The Bridgwater Way Challenge is just one of many planned activities by The Bridgwater Way project, funded by the Department for Transport. The initiative aims to transform travel in the town, making it easier and safer to walk or cycle. As well as developing miles of new and improved cycle paths, TBW will work with residents, businesses and schools to promote safer travel. The project is being delivered through a partnership of Somerset County Council, Sustrans and Sedgemoor District Council.

Hannah Taylor, Sustrans Project Officer said: “The response to The Bridgwater Way Challenge Roadshows has been wonderful, with people signing up every few minutes. It’s a brilliant website that’s fun, easy to use, and the fact that you can win some fantastic prizes is an added bonus. Download the app and you don’t even need to visit your computer to log journeys and be in with a chance of winning a prize.”