#Pays2share campaign launches across Bridgwater

The Bridgwater Way project is launching its #pays2share campaign to promote the benefits of sharing a lift to work.

By sharing a lift with a friend or colleague, you can cut your petrol costs in half – 61p a litre! Sharing a lift can also help reduce local traffic congestion and car parking problems, as well as benefit the environment.

Morrisons, Mulberry and 20 other companies across Bridgwater have already signed-up to support and promote the campaign to their staff.

Harvey Siggs, Somerset County Council’s Cabinet Member for Highways and Transport said: It’s great that the #pays2share campaign encourages people to think about their journeys; with roads getting busier this is an excellent way to ease congestion in Bridgwater.”

A number of promotional events will be happening across Bridgwater over the next few months where you can get more information about the campaign and how to benefit from it.

The first event is taking place at Angel Place Shopping Centre on Saturday 13 December from 9-4pm.

Local residents can start sharing and saving now by registering for free at http://www.somerset.liftshare.com. Anyone who signs up before 23 March 2015 will be in with the chance to win a Kindle Fire.

This is one of many sustainable transport themed initiatives being run by The Bridgwater Way project, funded by the Department for Transport. The project aims to transform travel in the town, making it easier and safer to walk or cycle.

As well as developing 6.5 miles of new or improved cycle paths, TBW will work with residents, businesses and schools to promote safer travel. The project is being delivered through a partnership of Somerset County Council, Sustrans and Sedgemoor District Council.

For more information about what The Bridgwater Way has on offer, visit http://www.thebridgwaterway.co.uk

Notes to editors

  • Based on the average price of petrol in the UK and sharing the cost between two people, Source: DECC Weekly road fuel prices, November 2014.
  • The prize draw for the Kindle Fire closes on 23 March 2015
  • The Bridgwater Way is a £4 million project, being led by Somerset County Council in partnership with Sustrans and Sedgemoor District Council. Funding has come from the Department of Transport’s Local Sustainable Transport Fund (LSTF), successfully bid for by Somerset County Council and Sustrans. www.thebridgwaterway.co.uk