Social Media training taking Somerset by storm

Dozens of Somerset businesses have learnt how tweeting, hashtagging, pinning and blogging can benefit their business at a number of free Social Media Workshops.

Around 80 tourism related businesses have attended one of the free training workshops as part of the COOL Tourism Project. The events give top tips and tricks for engaging with customers by creating compelling content across various social media channels, blogs and websites.

Glowing feedback from participants has been received, highlighting how beneficial the various businesses found the workshops.

Richard Young, from Somerset Playing Fields Association, said: “The workshop was easy to understand, no computer speak and explained the mysteries of the various types of social media.”

Catrina Newman, from, added: “Brilliant and fun presentation of relevant information.”

Cllr David Hall, Somerset County Council’s Cabinet Member for Inward Investment, Business and Policy, said: “These workshops are particularly relevant right now considering the continuous growth of social media as a method for communication. The workshops give all businesses who take part the opportunity to really promote themselves during this time of year, when so many people will be planning trips to our County. I hope that many more businesses make use of these workshops and book on to the upcoming sessions.”

There are still a few places available on the remaining workshops which take place on:

• January 23 at Willows and Wetlands Centre near Taunton
• February 2 at Mendip Hub in Wells
• February 9 at Abbey Manor in Yeovil

The sessions are run by Cosmic on behalf of Somerset County Council as part of the EU Interreg COOL Tourism Project. Businesses will have the opportunity to book a one-to-one session with Cosmic to look in greater depth into effective use of social media and on-line content.

To book a place at one of the above sessions visit or phone 0300 123 1046 or email

The workshops are funded through the EU Interreg Channel project and the Connecting Devon and Somerset ‘Get up to Speed’ programme.