Five fantastic social media posts

To celebrate recently reaching a massive milestone of over 5,500 social media followers, Somerset County Council’s Communications Team are sharing their five favourite tweets from followers over the past year.

Every month the Communications Team receive between 200 and 400 tweets. The team also monitor a Facebook page which can have over 200 visitors a month. As well as giving residents a chance to compliment, complain or give feedback in a public way, this can also result in posts that stand out in other ways. For example:

  • In response to a competition to name a community flood support boat, one resident kept it nice and simple with their suggestion “Bob” on Facebook
  • In reply to a tweet about the IT systems failing due to a power failure in Taunton town centre one follower pondered whether the Council is staffed by sun seekers with the following tweet – “and the sun is out! Convenient or suspicious?”
  • Proving that the older generation are definitely embracing social media is an inspiring follower who signs off his tweets to the Council with “Many Thanks, PFP an OAP.”
  • Creative photoshop use from FLAG, using starlings to spell out words in the sky above Somerset landmarks.
  • People embracing the Somerset County Council mascot Sparky last year at the Bath and West Show, posting their #sparkyselfies

Cllr John Osman, Leader of Somerset County Council, said: “As well as being a great platform for people to get in touch with us, we have found that social media is an effective way to keep people up to date with key projects and events we are involved in. Social Media has also proved very effective in quickly sharing important information during emergency situations such as the floods of last winter, with many people turning to twitter to find out what was going on.

“Embracing digital media gives our communities, businesses and visitors the opportunity to reach us in all sorts of different ways and let us know what’s important to them so it is fantastic that our followers are continuing to grow. Why not join in the conversation and follow us?”

Information that’s shared is seen by an increasing number of people every day. In May 2014 the Council’s tweets were seen a total of 48,300 times. In May this year that number has increased by 262 percent to 174,900. On Somerset Day, one tweet alone was retweeted 50 times and seen a total of 8,698 times.

Similarly, the Somerset County Council Facebook page has seen a rise in popularity. Launched in October 2014, the page now has more than 500 likes. During that first month of use the posts reached 2,243 people. In May 2015 the number of people seeing the Council’s posts rose to nearly 15,000.

As well as Twitter and Facebook, the Council also posts videos to a YouTube channel. The 140 videos produced have received over 19,723 views and in total viewers have watched an estimated 258 hours of Somerset County Council’s videos since September 2012.

348 photos of the Council’s events, projects and scenes of Somerset have also been made available to share through a Flickr account and have been viewed over 45,000 times.

The County Council uses a number of social networking sites to communicate a wide range of information to the local community, residents, businesses, visitors and the local media.

The Communications Team operate the official Facebook, Twitter, Flickr and YouTube sites on behalf of the Council, welcoming photos, posts and comments from everyone whether they are good or bad.

The Council’s Top 10 most retweeted tweets can be viewed here: 

You can follow Somerset County Council on social media by clicking any of the below links: