Get on your bike for the Bridgwater Way Cycle Challenge

The Bridgwater Way (TBW) Cycle Challenge launches this week with a fun and free team competition to see who can get the most people riding a bike.

As part of the National Cycle Challenge, individuals, teams, organisations or departments can compete against other friends, offices and colleagues around the country.

It’s really easy to enter, simply register and log your journeys between Monday 8 and Sunday 28 June.

Even if you’re only on your bike for 10 minutes, it still counts. To register your team, click here.

Exciting prizes are up for grabs: a two-week trip for two to New Zealand, a new bike, bike gear, a European holiday, holidays around the UK, cinema tickets and much more (click here to find out more).

Join the cycling fun on Sunday 14 June, between 12pm and 4pm at Victoria Park in Bridgwater to mark the start of Bike Week, which is an annual celebration of cycling.

To encourage more people to try cycling, TBW is teaming up with Victoria Park Community Centre, offering the chance to try out a range of pedal-powered activities, including: a smoothie bike, a velodrome, a bike simulator, an extreme try-out track and Scalextric.

If your bike needs maintenance and you want to learn how to maintain it, or you want to sign up for cycle training, you can also come along to meet Dr Bike.

Councillor David Fothergill, Cabinet Member for Highways and Transport at Somerset County Council, said: “The Bridgwater Cycle Challenge encourages and rewards people who get on their bike. It gives people an incentive to try a new way of travelling in Bridgwater which is also good for their health and the environment.

“Anyone thinking of taking up the cycling challenge could save money, time and win a great prize too!”

The Bridgwater Cycle Challenge is just one of many planned activities by The Bridgwater Way project, funded by the Department for Transport.

The initiative is transforming travel in the town, making it easier and safer to walk or cycle. As well as developing miles of new and improved cycle paths, TBW works with residents, businesses and schools to promote safer travel. The project is being delivered through a partnership of Somerset County Council, Sustrans and Sedgemoor District Council.

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***Photo/filming opportunity***
You are invited to send a reporter or photographer to the launch event on Sunday 14 June between 12 and 4pm at Victoria Park, Bridgwater, TA6 7AS.

If you are unable to attend but would like a photograph, please contact the press office.

Notes to editors
The Bridgwater Way is a £4 million project, being led by Somerset County Council in partnership with Sustrans and Sedgemoor District Council. Funding has come from the Department of Transport’s Local Sustainable Transport Fund (LSTF), successfully bid for by Somerset County Council and Sustrans. http://www.thebridgwaterway.co.uk

Other aspects of the project include:
• Businesses travel planning – Work with businesses in the town to improve the commute to work through new bike lock ups and facilities, cycle safety training for staff and preparing for major investment.
• Bike It Plus (provided by Sustrans) – Work with schools to encourage pupils to be more active on their journey to school and to promote cycling, scooting and walking as an alternative to the car.
• Sky Ride Local (provided by British Cycling/Sky) – Free British Cycling-guided rides for different abilities throughout the summer and into October. For more information and to register for these and future rides, visit http://www.goskyride.com
• Cycle services – Help and training for cycle repairs and maintenance is being given to schoolchildren across the area through the popular Dr Bike scheme.

This sort of support is also available to businesses in the area through a ‘repair and ride’ scheme which can tackle up to 20 bikes at a time.

Anyone can also take part in a cycle training and road safety session. These can be tailored to all abilities and ages, and can be on a one-to-one basis, or for a small group or family.