Somerset businesses benefit when Google comes to town

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Over a hundred people representing more than 90 local businesses took part in a Google Digital Garage masterclass last week, hosted by Somerset County Council’s library service.

An expert from Google was welcomed to Taunton Library’s ‘Glass Box’ last Thursday to share their know-how on how Somerset businesses and budding entrepreneurs can use the internet as a growth tool for their business.

The audience were offered advice on using the internet to show off the best of their business online. There were tips on how to make their website stand out, on building websites compatible for computers and mobile devices, how to develop rich content, and about learning the importance of measuring success with analytics.

The sessions also covered how to reach new customers online and make their business more visible online, using digital marketing tools to reach prospective customers.

The attendees were also invited to take part in a networking opportunity where they were able to share their own business knowledge and skills with other local business owners.

Feedback from the event included; “These sessions from Google have been really good for me as I am looking to start a new business. I also came along to network with other local businesses and I’m so pleased I did.”

Missed the session, don’t panic! Businesses still have the opportunity to find out how to use the Google Digital Garage resources. Taunton Library will be running a series of workshops in the Glass Box, aimed at sole traders, owners or employees of microbusinesses and aspiring entrepreneurs.

The workshops will help businesses to boost their digital knowledge and grow their business, market and career. The workshops are free and people can book a place at somersetlibraries.eventbrite.com.

David Hall, Cabinet Member with a responsibility for libraries, said; “It was a real pleasure to welcome a representative from Google to Taunton last week and based on the positive feedback we have received from attendees it sounds like it was a really useful and informative event.”