Speed Down Save Lives for Road Safety Week

‘Speed Down Save Lives’ is the strong message from Somerset County Council and others promoted during next week’s Road Safety Week.

Road Safety Week (20-26 November) is a nationwide initiative by the charity Brake. This year’s theme is speed – a factor which contributes to a significant number of fatalities on the roads.

Brake is encouraging all drivers/riders to ‘Speed Down Save Lives’ as the difference in a few miles per hour when driving or riding can mean the difference between life and death if involved in a collision.

The Council’s road safety team has some additional advice to help keep everyone safe on Somerset’s roads:

  • Remember that speed limits are just that – limits, not targets. Just because you are legally allowed to drive at a certain speed on a stretch of road it doesn’t mean that it is safe to do so.
  • Always drive or ride at a speed that is safe for the road conditions and adapt your speed at night or if the weather is bad.
  • The slower you are going, the more time you have to react to hazards in the road ahead.
  • A few miles per hour can be the difference between life and death. A pedestrian is four times more likely to die if hit at 40mph than at 30mph.
  • Take extra care on rural roads. Always brake before the bend, not on it.

Cllr David Fothergill, Leader of Somerset County Council, said: “It’s a simple fact that driving too fast puts people’s lives at risk and I wholeheartedly support the aims of Brake for Road Safety Week.

“By following the tips from our road safety team you can help do your bit to ensure the safety of everyone travelling on the county’s roads.”

For more information on Road Safety Week or to register for a free action pack visit: http://www.roadsafetyweek.org.uk.

For more information on road safety in Somerset, please visit www.somersetroadsafety.org. You can also find Somerset Road Safety on Facebook www.facebook.com/somersetroadsafety, Twitter www.twitter.com/SCC_RoadSafety, or Instagram www.instagram.com/somersetroadsafety.