Change the way you travel – and earn prizes along the way

The Bridgwater Way is inviting the local community to change the way they travel in and around the town – and earn rewards at the same time.

A new scheme is being introduced that will enable people to track their travel movements through a mobile phone App, earning points and prizes as they adapt their travel plans.

As users of the ‘BetterPoints’ smartphone App walk, cycle, scoot and run on their journeys in and around the town they will gain more points. Just like with other reward schemes, collected ‘BetterPoints’ can be redeemed for vouchers at high street stores – or can be donated to charity.

You can sign up at now and start earning points and prizes.

The Bridgwater Way is a project focussed on helping to keep Bridgwater moving as the town goes through a period of significant growth and investment. It includes investment in new roads and improvements to existing roads and junctions, as well as miles of new and improved routes for pedestrians and cyclists.  It also offers active travel initiatives to make getting to work or school easier and safer.

Anyone that lives or works in Bridgwater can earn BetterPoints by downloading the App from the App store on their mobile device.

Local charity ‘Brainwave’ are one of the many charities listed on the app that users can donate their points to.  Staff at Brainwave are also keen users of the BetterPoints App.

Kate Mills, National Fundraising Administrator from Brainwave charity said: “Walking to and from work along the route between North Petherton and Bridgwater is so straightforward for me and less stressful than using a car or the bus – plus it’s free which is always a bonus!  It is a great opportunity to get some exercise each day, so I feel much happier when I am at work.

Kate continued: “I choose to donate my BetterPoints to the charity I work for – Brainwave – whose main centre is just off Huntworth Gate, Bridgwater.  It’s a wonderful organisation that exists to help children with disabilities and additional needs to achieve greater independence.

Councillor John Woodman, Cabinet Member for Highways, said: “Earning ‘BetterPoints’ through active travel is a great scheme for local people to get involved in.  Not only does it help to reduce congestion but also encourages a healthier lifestyle.

He added: “The scheme is just part of the wider TBW project, work is ongoing with schools and businesses across the town to deliver support to help people make safer, easier travel choices, particularly when roads are busiest.

Over the past few years, a number of road improvements have been made to help traffic flow around the town. The Bridgwater Way has invested in new walking and cycling routes and more are planned. You can now cycle into Bridgwater from Cannington and North Petherton and improvements are also planned from Puriton

To find out more in about The Bridgwater Way project and what is on offer, visit: