‘We Are Undefeatable’ campaign launches

We Are Undefeatable Somerset is a new local campaign, launched by Somerset Activity & Sports Partnership (SASP) with the aim of inspiring those living with long-term health conditions to be more active and move more.

The need for the campaign was prompted by  a country-wide study showing that one in four people were living with a long-term condition and were more likely to be inactive as a result.

Using 10 local ambassadors from across the county, who have one or more health conditions, SASP wants to motivate and encourage others to move more in ways that suit them, showcasing the powerful stories of using physical activity to increase health and happiness through fun, friendships and better physical fitness.

SASP hopes they will inspire and connect with other older people with long term health conditions to think about moving just a little more to help them have a better quality of life.

The official launch of this campaign took place at The Beach Hotel in Minehead at the end of January, where the ambassadors shared their inspiring stories, as well as key speakers, Matthew Hibbert from Public Health, Kelsey Boddington the Clinical Director for the Living Better Primary Care Network and Jane Knowles, SASP CEO.

Following the launch and reveal of initial resources based on the Taunton and West Somerset ambassadors, additional content will be released over the coming months, introducing further ambassadors from Mendip, Sedgemoor and South Somerset.

This localised campaign comes from the national campaign that launched in August 2019. Sport England launched the ‘We Are Undefeatable’ in collaboration with 15 of the leading health and social care charities in the UK. Using videos, posters and more, people with long-term conditions all over the UK are being inspired to increase their levels of physical activity and are being introduced to new ways that they can get moving.

While this campaign is targeting all of Somerset, a large focus is on the West Somerset population. The ageing population in West Somerset is growing extremely fast with older people making up over 30 per cent of the population growing to more than 50 per cent in some areas by 2023. Data shows we are living longer but the difference between healthy life expectancy and life expectancy is widening.

If you’re interested in finding out more about this campaign and available activities, please visit www.sasp.co.uk/long-term-conditions or call SASP on 01823 653990. We also have a closed Facebook group where people can find out further information on blogs, charity information and further events. Take a look at the Facebook group We Are Undefeatable Somerset.